Excellence – “Getting more is great. Getting more from Excellence is excellent”

• Background: while the other players in the category are working to reinforce their positioning across the different media channels, in Excellence, one of Israel`s leading investment houses, the brand position has eroded.
• The challenge: to reinforce brand image as a strong investment house, which provides value to its customers through product innovation and service.
• The solution: 360-degree branding campaign for the Investment House, while emphasizing differentiating products.
• Results: tens of percent improvement in brand positioning, as well as a significant increase in the number of end customers and share-of-customer.