Nissan Juke/ “Sunflowers”

• Background: launch Nissan Juke`s Facelift version; the model presents significant changes related to design and technology features.
• The challenge: to create a sensation of a new model, when in fact it is actually a “facelift” of an existing model.
• The solution: create media prominence by highlighting emotional benefits, conveying a message of desirable product innovation: “It’s not a car. It’s an icon”